Job Description

Searching for a CRM Associate to join our marketing automation team and be responsible for campaign execution, lifecycle communications, and promotional strategy throughout our trading platform.

This position is hands-on. You will be responsible for creating, launching, and optimising campaigns inside Braze, as well as influencing user communication throughout the whole lifecycle, including onboarding, retention, and reactivation.

Key Responsibilities:

• Use Braze to create and launch campaigns across push, email, in-app, and SMS channels.
• Create user journeys, segments, and triggers depending on behaviour.
• Monitor campaigns for accuracy and performance.
• Manage critical lifecycle flows, including onboarding, activation, retention, and churn avoidance.
• Identify drop-offs in the user path (signup, deposit, first trade, active).
• Optimize flows to increase conversion and engagement.
• Manage promotional schedule and execution, including bonuses, offers, and incentives.
• Regularly transmit vital messages to consumers.
• Align promotions with user behaviour, such as post-loss, inactivity, and low balance.
• Collaborate with the Growth team on marketing concepts and testing.
• Track performance metrics, including CTR, conversion, retention, and LTV effect.
• Conduct A/B testing for messaging, timing, and offers.
• Generate insights and iterate rapidly.

Requirements:

• 1-3 years of expertise with CRM, lifecycle marketing, or marketing automation.
• Demonstrated familiarity with Braze and related technologies such as Iterable and Customer.io.
• Strong knowledge of segmentation, triggers, and user journeys.
• Demonstrates a data-driven approach, able to analyse and improve campaign results.
• Detail-oriented, with zero tolerance for faulty campaigns.
• Rapid execution and iteration capabilities.