Job Description

Role Overview: 

• Seeking a Marketing Executive responsible for building and managing partnerships with financial influencers across the Middle East. The role focuses on driving client acquisition through influencer collaborations, customized marketing campaigns, and performance-based initiatives. 

Key Responsibilities: 

• Identify, approach, and onboard financial influencers, traders, and content creators on platforms such as YouTube, Instagram, TikTok, and Twitter. 
• Plan and implement tailored marketing campaigns with influencers to boost brand visibility and attract new clients. 
• Track, measure, and report campaign performance based on KPIs like account activations, deposits, and engagement metrics. 
• Conduct ongoing market research to monitor industry trends, competitor activities, and emerging digital platforms. 
• Work with content teams to ensure all marketing materials are culturally appropriate and resonate with local audiences. 
• Represent the organization at regional fintech events, conferences, and industry gatherings to strengthen brand presence. 

Qualifications: 

• Native Arabic speaker with strong proficiency in English. 
• Bachelor’s degree in marketing, Business, or a related field. 
• 4-8 years of experience in marketing, particularly in influencer partnerships, ideally within fintech or financial services. 
• In-depth knowledge of Middle Eastern market trends, cultural factors, and consumer behavior. 
• Skilled in using marketing analytics platforms, CRM tools, and social media channels. 
• Excellent communication, negotiation, and relationship-building skills.